Corporate
TRACAB - uncovering sports DNA
TRACAB is the world leading company in creating real-time digital sports data and in turn converting the data into powerful content products for sports fans. Using patented image processing technology developed by our shareholder SAAB, TRACAB is able to capture all movements in a sports arena in real-time.
The captured data is packaged into different media products for different platforms such as broadband, broadcast, print and mobile. It is made available to the consumer both in real-time and in post-production.
The technology is well proven and is used by several national football leagues and the UEFA Champions League. It was also used for all matches during the EURO 2008. Since 2004, the TRACAB system has been used in over 1,000 live matches.
Background
TRACAB was started as a development project early in 2003 by the three founding partners Hego AB, a TV production, software and graphics company, Egnus International, a private investment company and SAAB AB, with the aim of creating a system capable of delivering real-time positioning of objects in a sports arena.
Investors
Tracab is owned by the founding partners and the venture capital company Provider Venture Partners.
Facts
- Started in 2003
- Owned by SAAB AB, Hego AB, Provider Venture Partners and Egnus lnternational Corp.
- The TRACAB Image Tracking System has been used in over 1,500 matches on five continents
- Credentials from UEFA Champions League, EURO 2008, Russian Premier League, Swedish Premier League and many other international matches
- The only company in the world providing true 3D tracking in real-time
Board of directors
David Stubley - Chairman
Johan Apel - Director
(Chairman Hego Group)Robert G. Hernadi - Director
(Chairman Egnus Int. Corp.)Andreas Gunnarsson - Director
(Head of Ventures, Saab AB)Johan Hernmarck - Director
(CEO and Founding Partner of Provider Venture Partners)Håkan Ramsin - Director
(Partner of Provider Venture Partners)
The Board of Director's domicile is Stockholm, Sweden.
More Information
Company Presentation (pdf, 8347Kb)
Products
Broadcast
A wide portfolio of possibilities based on our real-time positioning data.
Broadband
Multiple new and unique possibilities online to connect with the fans.
Mobile
A virtual presentation in real time of angle, information, statistics and more.
Raw data or bespoke, ready-to-print tables and graphics from our portal.
Coaching
Create a dynamic and interactive system for analyzing a football match.
Regulatory Assistance
Non intrusive, real-time referee support and regulatory assistance tools.