Products & Services

This is what we do

We bring a new dimension to sports. By placing our small, mobile cameras into the arena grandstand we capture the movements of all objects such as players, officials and the ball, 25 times per second. The output from our TRACAB Technology is therefore making it possible for different right owners to present the match and a lot of unique information about the match in advance, in real time as well in post productions.

We have pioneered a series of content products for digital media such as the virtual arena, 3D animation, live betting and mobile phone content products. Each product opens up for the respective rights owner a range of new commercial opportunities from the proprietary data the TRACAB system captures. The system also helps pundits and coaches to analyse the game tactically into the smallest detail, immediately and with a high level of accuracy match-on-match.

TRACAB Products

Choose product for more information.

Broadcast

A wide portfolio of possibilities based on our real-time positioning data.

Broadband

Multiple new and unique possibilities online to connect with the fans.

Mobile
A virtual presentation in real time of angle, info, statistics and more.

Print

Raw data or bespoke, ready-to-print tables and graphics from our portal.

Coaching

Create a dynamic and interactive system for analyzing a football match.

Regulatory Assistance
Non intrusive, real-time referee support and regulatory assistance tools.

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Facts

Started in 2003
Owned by SAAB AB, Hego AB, Provider Venture Partners and Egnus lnternational Corp.
The TRACAB Image Tracking System has been used in over 1,500 matches on five continents
Credentials from UEFA Champions League, EURO 2008, Russian Premier League, Swedish Premier League and many other international matches
The only company in the world providing true 3D tracking in real-time

Race to the future

As pioneer and world leader in digitizing live sports and collecting positional data in real-time, we make it possible to create virtual representations of the game in real-time. TRACAB Labs™ are constantly developing new products and features to help the sports- and media industries create new ground breaking products for the end consumer.

A brief look in the crystal ball reveals the next generation of the TRACAB Image Tracking System: Our programmers are now developing new effects that will make it possible to deliver full marker less - motion capture – a refinement that makes it possible to recreate reality in a virtual world with full body part tracking. We intend using this competitive advantage to create a powerful new way for fans to watch their favorite sport. With strong partners like SAAB and some of the world’s most well known universities, we lead the development in this space globally.