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TRACAB celebrates 1,500 match milestone

Digital tracking technology company TRACAB will pass a major milestone on Monday (June 29, 2009) when it covers its 1,500th football match - the final of the UEFA U21 Championship at the new Swedbank Arena in Malmo, Sweden.

TRACAB has achieved its 1,500 mark in just four years during which it has covered games in 90 cities on every continent.

TRACAB has partnered exclusively with Swedish defence and aerospace giant SAAB to develop world-leading technology to track every movement of the players and the ball in football matches in real-time.

The data is used to deliver a range of real-time services for TV broadcasters, broadband and mobile media operators, betting and gaming companies, as well as for coaches who receive detailed reports on the performance of individual players during the game and directly after the final whistle.

The system has been selected by FIFA for the 2010 World Cup in South Africa and was deployed for games in the warm-up Confederations Cup.

It has covered every UEFA Champions League match in the last three seasons and was the tracking system chosen by UEFA for Euro 2008. TRACAB also has contracts with several football leagues and has covered league matches in most European countries.

The value of digital data is growing in an otherwise flat football market and represents new and genuinely incremental revenue stream for leagues, federations and for clubs. TRACAB’s 1,500 game history, coupled with the unique accuracy and reliability of its 3D system has established it as the leader in its field.

TRACAB CEO Johan Apel said: “Over the last four years the capability, durability and accuracy of TRACAB technology has been proven time after time in venues around the world. It has been tested in some of the most difficult conditions imaginable, from snow storms in Russia to the scorching heat of Mexico, and continues to deliver the most consistent and accurate output and most powerful content products for our clients.”

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Published: 25.06.2009
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For more information, please contact:
Johan Apel
CEO, Tracab
+46 (0)70 515 74 24
johan.apel@tracab.com
www.tracab.com

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