News & Press
TRACAB in Euro 2008
The TRACAB technology for real-time positioning of all objects in a football game will be used live for all games in the UEFA EURO 2008 next year in Austria and Switzerland.
The TRACAB technology for real-time positioning of all objects in a football game will be used live for all games in the UEFA EURO 2008 next year in Austria and Switzerland.
TRACAB’s real-time data will be used to enhance the experience of the games played in a multitude of ways. The Host Broadcaster will be offered different kinds of on-air graphics, examples of graphics are shot distance, ball speed, distance covered by the players and teams and heat maps.
TRACAB will also deliver an online destination for the EURO 2008 official sponsor CASTROL.
The website www.castrolindex.com will feature a content rich football experience using TRACAB real-time data.
“We are very pleased that UEFA have decided to extend their usage of the our system from Champions League to also include the EURO 2008”, says Mr. Johan Apel, Chief Executive of TRACAB, “This shows that we have the best tracking technology on the market today and that we are a vehicle for the right’s holders to develop their product for the new digital landscape” Mr. Apel added.
For more information, please contact:
Rita G Karlsson
Director of Communications
rita@tracab.com
+46 8 52 50 30 02
Published: 11.10.2007
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