About TRACAB

We're uncovering sports DNA

TRACAB is the world leader in creating real-time digital sports data and in turn converting the data into powerful content products for sports fans. Using patented image processing technology TRACAB is able to capture all movements in a sports arena in real-time.

The captured data is packaged into different media products for different platforms such as broadband, broadcast, print and mobile. It is made available to the consumer both in real-time and in post-production. The technology is well proven and is used by several national football leagues and European and international high-level competitions.

Since 2005, the TRACAB system has been used in over 3,000 live matches across the globe. TRACAB was started as a development project early in 2003 with the aim of creating a system capable of delivering real-time positioning of objects in a sports arena.

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TRACAB Facts

  • Started in 2003.
  • The TRACAB Image Tracking System has been used in over 3,000 matches on five continents.
  • Credentials from Spanish La Liga, Russian Premier League, Swedish Premier League and many other top-level European and international competitions.
  • Tracking all objects in three dimensions in real-time with very high accuracy.
  • The only company in the world providing true 3D tracking in real-time.

Board of Directors

  • David Stubley - Chairman

  • Johan Apel - Director

    (Chairman Hego Group)

  • Robert G. Hernadi - Director

    (Chairman Egnus Int. Corp.)

  • Johan Hernmarck - Director

    (CEO and Founding Partner, Provider Venture Partners)

  • Göran Pallmar - Director

    (Investment Manager, Provider Venture Partners)

The Board of Director's domicile is Stockholm, Sweden.


  • Broadcast
  • A wide portfolio of possibilities based on our real-time positioning data.

  • Broadband
  • Multiple new and unique possibilities online to connect with the fans.

  • Mobile
  • A virtual presentation in real time of angle, info, statistics and more.

  • Coaching
  • Create a dynamic and interactive system for analyzing a football game.

Hego Group Websites
Hego Group TRACAB Sportsground
Sportsground© 2012 TRACAB.
Produced by The Agents.